Observations of the world around me
The most important skill I learned as a journalist was how to ask questions and truly listen to the answers. That skill helped me in my sales career, too, and was even more important when I became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped me not only avoid repeating their mistakes but encouraged me to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager series.
Market more effectively online--and off
Beat the Big Box competition
Find out what makes your customers tick
Compete without chopping prices
Tune up your publicity machine
Learn the five rules of good advertising
See seven ways to ”Wow” your customers
Managers and entrepreneurs just like you tell how they
handle the nitty-gritty details of creating ads, buying media, designing
promotions, and many other tasks of good marketing.
Turn suspects into prospects and make prospects into
customers for life
Create demand from new customers and uncover new needs for
existing ones
Get easy cold call appointments and make sales on the first
call
Find the path around objections and close more sales without
pressure
Manage your time to make more sales and enjoy your super
sales career
Creative Selling works in good economies and bad. Learn the
basic principles of making a sale and hone your advanced selling skills with
tips from the pros.
Learn financial planning, find cash for your business in
good times and bad
Manage change and maximize profits
Hire, train, motivate, and promote great employees--and
terminate the rest
Build sales with creative marketing methods
Face down family business demons and preserve the company
for future generations
Based on interviews with retailers, manufacturers,
wholesalers, service providers, restaurateurs, and others with lessons for
managers in every industry.