Non-Fiction

Observations of the world around me

The most important skill I learned as a journalist was how to ask questions and truly listen to the answers. That skill helped me in my sales career, too, and was even more important when I became an entrepreneur.  Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped me not only avoid repeating their mistakes but encouraged me to persevere and try new strategies.  The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager series.

Guide to Marketing & Advertising
Dynamic Manager's Guide to Marketing and Advertising

Market more effectively online--and off

Beat the Big Box competition

Find out what makes your customers tick

Compete without chopping prices

Tune up your publicity machine

Learn the five rules of good advertising

See seven ways to ”Wow” your customers

Managers and entrepreneurs just like you tell how they handle the nitty-gritty details of creating ads, buying media, designing promotions, and many other tasks of good marketing.

Guide to Creative Selling
Dynamic Manager's Guide to Creative Selling

Turn suspects into prospects and make prospects into customers for life

Create demand from new customers and uncover new needs for existing ones

Get easy cold call appointments and make sales on the first call

Find the path around objections and close more sales without pressure

Manage your time to make more sales and enjoy your super sales career

Creative Selling works in good economies and bad. Learn the basic principles of making a sale and hone your advanced selling skills with tips from the pros.

Guide to Practical Management
Dynamic Manager's Guide to Practical Management

Learn financial planning, find cash for your business in good times and bad

Manage change and maximize profits

Hire, train, motivate, and promote great employees--and terminate the rest

Build sales with creative marketing methods

Face down family business demons and preserve the company for future generations

Based on interviews with retailers, manufacturers, wholesalers, service providers, restaurateurs, and others with lessons for managers in every industry.